MARKETING
Generate a Weekly Creative-Refresh Brief from Fatigue Data
Each week pulls fatigued creatives from BigQuery, drafts a plain-English refresh brief naming what is tiring and why.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule starts the brief run
- ActionQuery the week's fatigued creatives from BigQueryBigQuery
- ActionDraft a structured refresh brief per creative
- OutputPost brief to Slack for the creative teamSlack
- ActionCreate a tracking row in AirtableAirtable
What it does
This workflow turns raw fatigue signals into an actionable brief the creative team can act on. Instead of a metrics dump, it explains which variants are wearing out, the likely fatigue pattern, and what kind of replacement to produce, then hands that off as a tracked request.
When to use it
Use it for a weekly creative-ops cadence where designers need clear direction on what to refresh next. It bridges the gap between performance analytics and the people making new assets.
How it works
A weekly schedule starts the run. The flow queries BigQuery for creatives flagged as fatigued over the past week, including their decay trend and spend share. An agent step writes a structured refresh brief per worn creative — the symptom, the hypothesis, and a suggested creative angle. The brief posts to Slack for the creative team, and a companion row is created in Airtable to track the refresh request from brief to launch.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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