MARKETING

Publish approved regional variants to social platforms

On a schedule, picks up approved ad variants from Airtable and publishes each to its targeted social platforms with region-appropriate copy.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerScheduled publish window
  • ActionFetch Approved unpublished variants from AirtableAirtableAirtable
  • LogicFilter to variants within their region publish window
  • ActionPost each variant to its target platformsSocial publishing
  • OutputWrite post URLs and Published status to AirtableAirtableAirtable

What it does

Distributes only the creatives a human has already approved. On a recurring schedule it pulls `Approved` variants from Airtable, posts each to the social platforms named for its region using the attached caption and image, and writes the resulting post URLs back so the campaign record stays the single source of truth.

When to use it

When approved creative piles up and you want predictable, batched publishing windows per region rather than ad-hoc manual posting. Best for teams running rolling regional launches.

How it works

  1. 1A schedule fires (e.g. twice daily) to start the run.
  2. 2The flow queries Airtable for variants in `Approved` not yet published.
  3. 3A filter confirms each has a destination platform list and is within its region's publish window.
  4. 4Each variant is posted to its targeted channels via post-to-platforms with region-localized copy.
  5. 5Returned post URLs and a `Published` status are written back to the Airtable record.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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