MARKETING
Competitor-Inspired Counter-Variants: Scrape Rival Ads and Generate On-Brand Alternatives
Scrapes a competitor's live ad creative from a URL, has an agent analyze the angle and composition.
How it runs
The automated pipeline, trigger to output.
- TriggerCompetitor URL submitted via webhookHTTP webhook
- ActionScrape competitor creative and copyFirecrawl
- LogicAgent analyzes angle and drafts counter-prompts
- ActionGenerate counter-variants on ReplicateReplicate
- OutputLog tagged variants to Airtable for reviewAirtable
What it does
Given a competitor ad page or landing URL, the workflow scrapes the visible creative and copy, runs an agent analysis of the messaging angle and visual composition, and then generates a set of on-brand counter-variants with Replicate that respond to that angle. Results land in the Airtable review board tagged with the competitor source.
When to use it
When your team wants to react to a competitor's campaign with differentiated creative fast, rather than guessing at what they're running. Useful for competitive paid-social moves.
How it works
- 1A webhook receives the competitor ad or landing-page URL.
- 2Firecrawl scrapes the page's creative assets and copy.
- 3An agent analyzes the angle, hook, and composition and drafts counter-positioning prompts.
- 4Replicate generates the on-brand counter-variants.
- 5Variants are logged to Airtable tagged with the competitor source for review.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect ReplicateImage, video, and model inference.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.