MARKETING

Weekly Concept Refresh: Auto-Generate Fresh Ad Variants for Active Campaigns

On a weekly schedule, reads active campaign briefs from Airtable, generates a fresh batch of Replicate ad variants for each.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly schedule fires
  • ActionFetch active campaigns from AirtableAirtableAirtable
  • LogicBuild refreshed prompt set per campaign
  • ActionGenerate variant batch on ReplicateReplicateReplicate
  • ActionLog variants as Pending in AirtableAirtableAirtable
  • OutputPost per-campaign review digest to SlackSlack

What it does

Runs every week against the list of active campaigns in Airtable. For each campaign it generates a new batch of image variants on Replicate using the stored brief plus a freshness twist, logs them, and posts one consolidated digest to Slack grouped by campaign. This keeps a steady pipeline of fresh creative flowing without anyone re-briefing manually.

When to use it

When ad accounts suffer creative fatigue and you want a standing supply of new variants ready for review each week rather than scrambling when CTR drops.

How it works

  1. 1A weekly schedule triggers the run.
  2. 2Airtable returns all campaigns flagged Active with their stored briefs.
  3. 3A logic step builds a refreshed prompt set per campaign, rotating angles to avoid repeats.
  4. 4Replicate renders the new variants.
  5. 5Each variant is logged back to Airtable as Pending review.
  6. 6Slack posts a per-campaign digest summarizing the new batch for the team.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect ReplicateImage, video, and model inference.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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