MARKETING
Weekly Concept Refresh: Auto-Generate Fresh Ad Variants for Active Campaigns
On a weekly schedule, reads active campaign briefs from Airtable, generates a fresh batch of Replicate ad variants for each.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionFetch active campaigns from AirtableAirtable
- LogicBuild refreshed prompt set per campaign
- ActionGenerate variant batch on ReplicateReplicate
- ActionLog variants as Pending in AirtableAirtable
- OutputPost per-campaign review digest to SlackSlack
What it does
Runs every week against the list of active campaigns in Airtable. For each campaign it generates a new batch of image variants on Replicate using the stored brief plus a freshness twist, logs them, and posts one consolidated digest to Slack grouped by campaign. This keeps a steady pipeline of fresh creative flowing without anyone re-briefing manually.
When to use it
When ad accounts suffer creative fatigue and you want a standing supply of new variants ready for review each week rather than scrambling when CTR drops.
How it works
- 1A weekly schedule triggers the run.
- 2Airtable returns all campaigns flagged Active with their stored briefs.
- 3A logic step builds a refreshed prompt set per campaign, rotating angles to avoid repeats.
- 4Replicate renders the new variants.
- 5Each variant is logged back to Airtable as Pending review.
- 6Slack posts a per-campaign digest summarizing the new batch for the team.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ReplicateImage, video, and model inference.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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