MARKETING
Winning Variant Publisher: Push the A/B Winner to Paid-Social Channels
When a variant is tagged as the A/B test winner in Airtable, the workflow archives the asset to S3 and publishes it across paid-social platforms, then confirms the push in Slack.
How it runs
The automated pipeline, trigger to output.
- TriggerAirtable variant tagged WinnerAirtable
- LogicFilter for status = Winner
- ActionArchive winning asset to S3AWS S3
- ActionPublish to paid-social platformsSocial publishing
- OutputConfirm live publish in SlackSlack
What it does
Closes the loop after a test concludes. When a reviewer tags a variant as the Winner in Airtable, the workflow archives the final asset to S3 for record-keeping and publishes it to the configured paid-social platforms with the campaign caption and link. It then posts a confirmation in Slack so the team knows the winner is live.
When to use it
When an A/B test has a clear winner and you want one deliberate, gated action to take it live across channels — avoiding manual re-uploads and version drift between the review board and the ad accounts.
How it works
- 1An Airtable record-updated event fires on a status change.
- 2A logic step filters for status=Winner and ignores all other updates.
- 3The winning asset is archived to the S3 campaign-archive bucket.
- 4The asset publishes to the paid-social platforms with caption and destination link.
- 5Slack confirms the live publish with platform links and the campaign tag.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect AWS S3Buckets, objects, signed URLs.
- 3Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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