MARKETING
CPA-Spike Fatigue Agent that Researches Angles and Hands Off Briefs
When a creative's cost-per-acquisition spikes, an agent investigates the likely fatigue cause, researches fresh angles from competitor and trend signals, writes a refresh brief.
How it runs
The automated pipeline, trigger to output.
- TriggerCPA-spike event detected
- ActionPull creative performance history from BigQueryBigQuery
- ActionResearch fresh angles and competitor signalsPerplexity
- LogicReason over fatigue vs. other causes, draft brief
- OutputOpen refresh handoff task on Monday boardmonday.com
What it does
This is an agent-driven workflow for the harder judgment call: a creative's CPA has spiked, but is it fatigue, a seasonal dip, or audience saturation? The agent pulls the creative's full performance history from BigQuery, reads the metrics in context, and uses Perplexity to scan for current messaging angles and competitor moves in the category. It then writes a reasoned refresh brief — what's likely tired, two or three fresh angles to test, and why — and opens a handoff task on the Monday design board.
When to use it
Use this for high-spend hero creatives where a templated threshold alert isn't enough and you want a reasoned recommendation, not just a flag. Best when the cost of a wrong refresh is high and you want research baked into the brief.
How it works
- 1A CPA-spike event triggers the agent.
- 2The agent queries the creative's history in BigQuery.
- 3It researches fresh angles and category trends via Perplexity.
- 4It reasons over fatigue vs. other causes and drafts a refresh brief.
- 5It creates a handoff item on the Monday design board with the brief attached.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect PerplexitySearch-grounded answers with citations.
- 3Connect monday.comVisual work management for teams.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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