MARKETING
Frequency-Cap Fatigue Alert to Slack with Monday Refresh Task
Watches ad frequency in BigQuery and, when a creative's frequency exceeds the cap while CTR slides, posts a Slack alert to the growth channel and opens a refresh task on a Monday…
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled frequency check
- ActionPull frequency and CTR trend from BigQueryBigQuery
- LogicKeep creatives over cap with falling CTR
- ActionPost fatigue alert to Slack growth channelSlack
- OutputCreate refresh task on Monday boardmonday.com
What it does
This workflow tracks per-creative frequency (average impressions per unique user) and pairs it with CTR trend. When a creative crosses your frequency cap and its CTR is simultaneously falling, that's a clear fatigue signal — the same people are seeing the ad too often and tuning it out. The workflow alerts the growth team in Slack and creates a refresh task on a Monday board with the creative name, current frequency, and CTR delta prefilled.
When to use it
Use this on always-on prospecting campaigns where audience sizes are finite and frequency creeps up over the flight. It's the early-warning version of fatigue detection — it fires on overexposure before the cost-per-result blows out.
How it works
- 1A schedule runs the check on your chosen cadence.
- 2BigQuery returns frequency and CTR trend per active creative.
- 3A logic step keeps only creatives over the frequency cap with a declining CTR.
- 4For each, a Slack message posts to the growth channel summarizing the signal.
- 5A Monday item is created on the creative-refresh board, owned and ready to schedule.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Connect monday.comVisual work management for teams.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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