MARKETING
Real-Time Frequency-Spike Guard via Webhook
Receives live ad-delivery events by webhook, detects when a creative's frequency spikes past a hard ceiling within the day.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives delivery eventsHTTP webhook
- LogicUpdate rolling frequency vs. ceiling
- LogicPass through if under ceiling
- ActionLog spike to Airtable incidentsAirtable
- OutputAlert on-call channel in SlackSlack
What it does
Listens for delivery events as they happen and catches dangerous intraday frequency spikes — the moment a creative starts over-serving the same audience — so the team can intervene before a full day of budget burns on a saturated placement.
When to use it
Use it for high-velocity campaigns where waiting for a daily report is too slow, or during launches and flash sales when frequency can blow past safe levels in hours. Requires your ad platform or a relay to send delivery events to the webhook.
How it works
- 1An incoming webhook receives near-real-time delivery events with creative ID, impressions, and reach.
- 2A logic step maintains a rolling frequency estimate and checks it against the hard ceiling and a velocity threshold.
- 3Events under the ceiling pass through and the run ends without noise.
- 4When a spike is detected, the incident — creative, current frequency, and trajectory — is appended to an Airtable incident log.
- 5A Slack alert fires to the on-call channel with the creative details and a recommended pause action.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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