MARKETING
Real-time Slack alert when an ad creative's CTR breaches its floor
Receives ad-performance pings from your reporting pipeline and, the moment a creative's CTR drops below its configured floor.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives an ad-performance event for a creativeHTTP webhook
- LogicCheck CTR against the creative's floor and impression bar
- OutputPost a real-time breach alert to the campaign Slack channelSlack
What it does
This workflow listens for ad-performance events pushed from your ads reporting pipeline. When a single creative's CTR crosses below its floor, it immediately alerts the right Slack channel with the creative, its current CTR, recent spend, and the magnitude of the drop, so the team can react within the day instead of at the next weekly review.
When to use it
Use it for high-spend or time-sensitive campaigns where waiting for a daily batch is too slow. It complements a scheduled scan: the schedule catches slow decay, this catches sudden cliffs.
How it works
An HTTP webhook trigger receives the performance payload for a creative. A logic step compares the reported CTR against that creative's floor and discards anything still healthy or below the minimum-impression bar. When a breach is confirmed, a Slack output posts a formatted alert to the campaign channel with the key metrics and the recommended action. Because it's event-driven, there's no polling and alerts arrive seconds after your pipeline reports the dip.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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