MARKETING
Real-Time Creative Decay Webhook to Slack Thread and Figma Brief
Receives real-time performance pings from your ad platform, detects same-day CTR collapse on a creative, posts a threaded Slack alert.
How it runs
The automated pipeline, trigger to output.
- TriggerPerformance webhook receivedHTTP webhook
- LogicDetect intraday CTR collapse vs. baseline
- ActionPost threaded alert to SlackSlack
- OutputCreate seeded Figma refresh briefFigma
What it does
This workflow listens for performance webhooks pushed from your ad platform or reporting pipeline throughout the day. When an incoming payload shows a creative's intraday CTR collapsing relative to its recent norm, it doesn't wait for the nightly batch — it posts a threaded alert to Slack so the team can pause or rotate spend immediately, and it creates a Figma refresh brief seeded with the creative's details so design starts in the same hour.
When to use it
Use this for fast-moving, high-velocity campaigns — launches, sales events, or testing sprints — where waiting until tomorrow's report means a full day of wasted budget. It's the low-latency counterpart to scheduled fatigue checks.
How it works
- 1An incoming webhook delivers a creative-performance payload.
- 2A decay check compares intraday CTR against the recent baseline in the payload.
- 3If collapse is detected, a Slack message posts to a dedicated thread for the creative.
- 4A Figma refresh brief is created with the creative's hook, audience, and decay details prefilled.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Connect FigmaFiles, frames, comments, assets.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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