MARKETING
A/B variant performance scoring and winner promotion
On a schedule, pulls live ad performance for tested variants, ranks them per product, promotes the winner to Approved in Airtable.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly performance review schedule
- ActionRead live variants and metrics from AirtableAirtable
- LogicRank and select winner above threshold
- ActionPromote winner, archive losers in AirtableAirtable
- ActionGenerate challenger variants from winnerReplicate
- OutputPost winners leaderboard to SlackSlack
What it does
Runs the optimization side of the studio. It scores variants that have been live, picks the best performer per product, marks it as the new control, and seeds the next round by generating fresh variants derived from the winning creative — turning the board into a continuous test-and-learn loop.
When to use it
Use this once variants are actually running and you have performance data flowing in. It automates the weekly ritual of finding the winner and kicking off the next batch of challengers.
How it works
- 1A weekly schedule starts the run.
- 2The flow reads each product's live variants and their performance metrics from Airtable.
- 3It ranks the variants per product and selects the top performer above a minimum-confidence threshold.
- 4Products without a clear winner yet are skipped and left in the active test.
- 5The winning variant is flipped to Approved Control and the losers are archived in Airtable.
- 6Replicate generates new challenger variants seeded from the winner, written back as the next test round.
- 7A leaderboard of this round's winners is posted to Slack.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ReplicateImage, video, and model inference.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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