MARKETING

Slack approval gate that schedules approved ad creatives

Sends each generated ad variant to a Slack approval channel; on approval it schedules the creative across social platforms and marks it Live in Airtable.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerVariant marked Ready in AirtableAirtableAirtable
  • ActionPost variant to Slack approval channelSlack
  • LogicBranch on Approve vs Reject decision
  • ActionSchedule approved creative to social platformsSocial publishing
  • OutputSync final status back to AirtableAirtableAirtable

What it does

Closes the loop between the review board and publishing. It pushes a pending variant into Slack with Approve and Reject actions, and based on the human decision it either schedules the post or sends the variant back for a redo — so approval and distribution are a single hands-off path.

When to use it

Use this when variants are already generated and sitting in review, and you want the act of clicking Approve in Slack to actually get the creative scheduled, not just change a status field.

How it works

  1. 1A new variant marked Ready in Airtable triggers the run.
  2. 2The flow posts the variant image, caption, and target season to a Slack approval channel with Approve and Reject buttons.
  3. 3The branch reads which action the reviewer chose.
  4. 4On Approve, the creative is queued to the configured social platforms for its scheduled date and time.
  5. 5On Reject, the rejection note is written back to Airtable and the row is flipped to Needs Rework.
  6. 6The final status — Scheduled or Reworking — is synced to the Airtable row as the record of truth.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect SlackChannels, DMs, threads, mentions.
  3. 3
    Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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