MARKETING
A/B length variants for audio-ad testing
From one brief, generates 15s, 30s, and 60s voiced cuts per locale with ElevenLabs, files them by length to Dropbox.
How it runs
The automated pipeline, trigger to output.
- TriggerAirtable brief marked Ready to testAirtable
- LogicTrim script into 15s/30s/60s cuts
- ActionVoice each length variantElevenLabs
- ActionUpload MP3s by locale and lengthDropbox
- OutputCreate one tracking row per variantAirtable
What it does
It expands a single localized brief into multiple duration cuts (15, 30, and 60 second) for each locale, voices every cut with ElevenLabs, organizes them by length in Dropbox, and creates one tracking row per variant in Airtable so the media team can launch and measure A/B tests.
When to use it
When you run paid audio across formats that reward different lengths (pre-roll vs mid-roll vs full spot) and want to test which duration drives the best response in each market without re-briefing for every cut.
How it works
- 1An Airtable brief marked Ready to test triggers the flow.
- 2For each locale the flow trims the script into 15s, 30s, and 60s variants.
- 3ElevenLabs voices every length variant.
- 4Each MP3 is uploaded to a Dropbox folder organized by locale and length.
- 5The flow creates one Airtable variant row per cut with the file link and an empty performance field.
- 6Variants are tagged ready for the media team to wire into platform A/B tests.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ElevenLabsText-to-speech, voice cloning.
- 3Connect DropboxFiles and folders.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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