SOCIAL MEDIA
Brand mention triage: real-time support handoff for complaints
Receives mentions in real time via webhook, detects support-grade complaints, drafts an empathetic reply.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives new mention in real timeHTTP webhook
- ActionDetect support issue versus chatterOpenAI
- LogicForward only support-grade complaints
- ActionDraft empathetic reply and agent noteOpenAI
- OutputOpen Zendesk ticket linked to the postZendesk
What it does
Accepts incoming brand mentions the instant a listening service forwards them, identifies the ones that are really support issues (broken orders, billing problems, outages), and hands them to support as proper tickets. Each ticket carries the original post, a sentiment read, and a drafted empathetic public reply the agent can post back.
When to use it
When customers vent on social instead of contacting support, and those posts need the same SLA and tracking as an email ticket. Use this to fold public complaints into your existing support workflow in real time.
How it works
- 1A webhook receives each new mention as your listening tool detects it.
- 2An LLM decides whether the post is a support issue versus general chatter.
- 3A branch forwards only support-grade complaints.
- 4The LLM drafts an empathetic public reply and a private agent note.
- 5A Zendesk ticket is created with the post, sentiment, draft reply, and a link back to the original mention.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect ZendeskTickets, queues, knowledge base.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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