MARKETING
Validated UTM Builder from Intake Form to Monday Board
A submitted campaign intake webhook is validated against your UTM naming rules; clean requests generate a tracking link and a Monday item with owner columns.
How it runs
The automated pipeline, trigger to output.
- TriggerCampaign intake form webhook receivedHTTP webhook
- LogicValidate UTM fields against naming rules
- ActionDM requester with errors if invalidSlack
- ActionBuild UTM-tagged URL
- ActionCreate Monday item with owner columnsmonday.com
- OutputPost confirmation to campaigns channelSlack
What it does
Guards your UTM taxonomy at the point of entry. When someone submits a campaign intake form, the workflow checks source, medium, and campaign values against your allowed-value rules. Valid submissions become a tracked Monday board item with design, copy, and ops owner columns populated and a generated UTM link. Invalid ones get a Slack message back to the requester listing exactly what to fix.
When to use it
Use it when self-serve campaign requests produce messy, non-standard UTMs that pollute your analytics. This stops bad parameters before they ever reach a live link.
How it works
- 1The intake form posts its fields to an HTTP webhook, starting the run.
- 2A logic step validates source, medium, and campaign against the allowed-value list and naming pattern.
- 3If invalid, send the requester a Slack DM detailing each failed field and stop.
- 4If valid, build the lowercase UTM-tagged URL from the fields.
- 5Create a Monday item with the link plus design, copy, and ops owner columns set.
- 6Post a confirmation with the item link to the campaigns channel.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect monday.comVisual work management for teams.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Unlinked Brand-Mention Detector with Authority Scoring
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Agentic UTM Taxonomy Steward: Detect, Explain, and Propose Fixes
An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Nudge translators on overdue localization returns and escalate stuck ones
Runs on a daily schedule, scans monday.com translation subtasks for items past their return date that aren't marked Returned, reminds the assigned translator in Slack.
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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