MARKETING
Creative Brief to Figma Frame and Trello Design Tasks
When a campaign brief is approved in Airtable, this drafts a creative brief in a Figma file, creates the matching design cards in Trello with the UTM destination link attached.
How it runs
The automated pipeline, trigger to output.
- TriggerBrief marked Approved in AirtableAirtable
- ActionCompose UTM-tagged destination URL
- ActionSeed creative brief in Figma fileFigma
- ActionCreate per-asset design cards in TrelloTrello
- OutputNotify design lead in SlackSlack
What it does
Kicks off the design leg of a campaign launch. Once a brief flips to Approved in Airtable, the workflow seeds a creative brief into a Figma file, then creates Trello design cards for each required asset (social, display, email header) with the campaign's UTM-tagged landing URL attached to every card. The design lead gets a Slack heads-up with the board link.
When to use it
Use it when design work consistently starts late because briefs sit in approval limbo and designers lack the final tracked link to build correct CTAs. This moves an approved brief straight into actionable, link-aware design cards.
How it works
- 1An Airtable record's status changes to Approved, triggering the run.
- 2Compose the UTM-tagged destination URL from the record's source, medium, and campaign fields.
- 3Create or update a creative brief in the campaign's Figma file with the spec and the tracked link.
- 4Create one Trello card per required asset, attaching the UTM link and brief reference to each.
- 5Notify the design lead in Slack with the Trello board and Figma links.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect FigmaFiles, frames, comments, assets.
- 3Connect TrelloKanban boards for everything.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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