MARKETING
Post-Launch UTM Attribution Rollup to BigQuery and Slack
On a schedule after launch, this pulls click and session data by UTM parameter, writes a per-campaign attribution rollup to BigQuery.
How it runs
The automated pipeline, trigger to output.
- TriggerPost-launch reporting schedule
- ActionQuery tracked events by UTM parameterBigQuery
- LogicFlag campaigns under conversion target
- ActionWrite attribution rollup to BigQuery tableBigQuery
- OutputPost performance digest with owner callouts to SlackSlack
What it does
Closes the loop on the launch checklist by measuring what the UTM tags actually captured. On a recurring post-launch schedule, it reads tracked sessions and conversions grouped by source, medium, and campaign, stores a clean per-campaign rollup table in BigQuery, and posts a digest to Slack that tags the design, copy, and ops owners so each leg sees how its work performed.
When to use it
Use it after campaigns go live when you want attribution reporting to happen automatically instead of someone exporting spreadsheets. It rewards the consistent UTM tagging the launch checklist enforced.
How it works
- 1A post-launch schedule (e.g. daily for two weeks) triggers the rollup.
- 2Query raw tracked events grouped by UTM source, medium, and campaign from the analytics source.
- 3A logic step flags campaigns missing or under their conversion target.
- 4Write the per-campaign attribution rollup into a BigQuery table for dashboards.
- 5Post a Slack digest with top and underperforming campaigns, tagging the responsible owners.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
Agentic UTM Taxonomy Steward: Detect, Explain, and Propose Fixes
An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Nudge translators on overdue localization returns and escalate stuck ones
Runs on a daily schedule, scans monday.com translation subtasks for items past their return date that aren't marked Returned, reminds the assigned translator in Slack.
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.