LEAD GENERATION

Attendee CSV Upload to Attio with Tiered Triage

When you drop an attendee export into a watched folder, it parses the file, enriches each row, sorts contacts into A/B/C tiers by fit and seniority.

CategoryLead Generation
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew attendee CSV lands in watched folderGoogle DriveGoogle Drive
  • ActionParse CSV into contact rows
  • ActionEnrich each contact rowExa
  • LogicAssign A/B/C tier by fit and seniority
  • ActionUpsert records into CRMAttio
  • OutputRoute owners by tierAttio

What it does

Takes a raw attendee CSV export (badge scans, registration dumps) and turns it into a triaged book of accounts in Attio. Each contact is enriched, bucketed into A/B/C tiers, and routed to the right owner based on tier.

When to use it

Use it after an event when the organizer hands you a flat CSV and you need it segmented and assigned before the follow-up window closes. The tiering keeps reps focused on A-accounts first.

How it works

  1. 1A new file landing in the watched Google Drive folder triggers the run.
  2. 2The CSV is parsed into individual contact rows.
  3. 3Exa enriches each row with company size, industry, and seniority signals.
  4. 4A logic step assigns A/B/C tiers from fit score and title seniority.
  5. 5Records are upserted into Attio with tier and enrichment fields.
  6. 6Owner assignment routes A-tier to AEs and B/C to the SDR pool.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect Google DriveDocs, sheets, slides, files.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect AttioReal-time CRM with structured data + powerful views.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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