LEAD GENERATION
Convert a conference PDF program into a scored prospect list in Airtable
Triggered by uploading a conference PDF program or attendee booklet, it extracts every listed company, enriches and scores each against your ICP.
How it runs
The automated pipeline, trigger to output.
- TriggerConference PDF uploaded to watched Drive folderGoogle Drive
- ActionFirecrawl parses PDF and extracts companiesFirecrawl
- ActionExa enriches company firmographicsExa
- LogicScore ICP fit and drop low-fit entries
- OutputWrite qualified prospects to AirtableAirtable
What it does
Takes the PDF program or attendee booklet most conferences hand out and turns it into structured, scored leads. It parses the document, pulls out every company and listed contact, enriches each with web firmographics, scores ICP fit, and lands the qualified prospects in Airtable ready for outreach.
When to use it
Use it when the only attendee data you have is a downloaded PDF agenda, sponsor brochure, or printed booklet you scanned. Common after the event when you want to mine the program you collected on-site, with no live web directory to scrape.
How it works
- 1You upload the conference PDF to the watched Drive folder, which triggers the run.
- 2Firecrawl parses the document and extracts company names, sessions, and any contacts.
- 3Exa enriches each company with industry, size, and website.
- 4A scoring step rates ICP fit and drops low-fit entries.
- 5Qualified prospects are written to Airtable with score, source program, and page reference.
- 6A completion summary with counts is sent to the requester.
Set it up
What you configure once, before turning it on.
- 1Connect Google DriveDocs, sheets, slides, files.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect ExaNeural search across the web.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.
