LEAD GENERATION
Event Attendee Webhook to Scored Airtable Queue
Receives attendee profiles pushed from a scraper webhook, enriches and dedupes each one against an Airtable base, scores them, and appends new warm accounts while flagging…
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook delivers attendee profilesHTTP webhook
- ActionResolve and normalize profile fieldsBrowserbase
- ActionEnrich company firmographicsExa
- LogicMatch against base, split new vs duplicateAirtable
- ActionScore and append new warm accountsAirtable
- OutputFlag duplicates to review viewAirtable
What it does
Accepts attendee profiles streamed in via webhook (from a browser-driven scraper or a partner feed), enriches each, checks it against your existing Airtable base, scores the fit, and appends only the genuinely new warm accounts. Likely duplicates are flagged rather than dropped.
When to use it
Use it when your scraping runs externally and pushes results in real time rather than on a schedule, or when you are stitching multiple event feeds into one base and need dedupe and scoring applied consistently at the door.
How it works
- 1An incoming webhook delivers one or more attendee profiles.
- 2Browserbase resolves and normalizes each profile's company and title.
- 3Exa enriches the company with firmographic context.
- 4A logic step checks Airtable for an existing match and routes new versus duplicate.
- 5New accounts are scored and appended to the queue.
- 6Probable duplicates are written to a review view for a human to confirm.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect BrowserbaseHeadless browsers, sessions, replays.
- 3Connect ExaNeural search across the web.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.