MARKETING
Track Ad Variant Fatigue in Airtable and Alert the Channel on Slack
Pulls daily ad-variant metrics from BigQuery into an Airtable fatigue tracker, scores each variant's fatigue level.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts the fatigue refresh
- ActionPull per-variant CTR, frequency, and spend from BigQueryBigQuery
- ActionUpsert variant rows into the Airtable fatigue trackerAirtable
- LogicCompute and rank a fatigue score from CTR decay plus rising frequency
- OutputPost a ranked digest of the most fatigued variants to SlackSlack
What it does
This workflow maintains a living fatigue tracker in Airtable. Each day it loads the latest CTR, frequency, and spend per ad variant from BigQuery, upserts those rows into Airtable, and recomputes a fatigue score that blends CTR decay with rising ad frequency. It then posts a single ranked digest to Slack listing the worst offenders, so the team gets a prioritized worklist rather than a flood of individual pings.
When to use it
Reach for this when you want one durable source of truth for creative health that non-technical stakeholders can browse, plus a low-noise daily nudge in Slack. It is the lightweight option before you commit to per-variant briefs.
How it works
- 1A daily schedule starts the run.
- 2BigQuery returns per-variant CTR, frequency, and spend.
- 3Rows are upserted into the Airtable fatigue tracker so history accumulates.
- 4A scoring step ranks variants by a fatigue score combining CTR decay and frequency.
- 5A Slack message posts the top fatigued variants with their scores and links back to Airtable.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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