MARKETING
Pre-send list quality gate
Before a campaign launches, a webhook triggers a check of the recipient list's historical bounce and complaint rates from Postgres.
How it runs
The automated pipeline, trigger to output.
- TriggerPre-send check posts to the webhookHTTP webhook
- ActionQuery list's historical bounce/complaint/engagementPostgres
- LogicComposite quality score below the bar?
- ActionReturn approve or block response to send toolHTTP webhook
- OutputOn block, flag risky segments in SlackSlack
What it does
It intercepts a campaign at launch time and inspects the recipient list's track record before a single message goes out. It scores the list on historical hard-bounce rate, prior complaint rate, and share of stale or never-engaged addresses, then approves or blocks the send.
When to use it
Use it as a mandatory gate in front of every send so bad lists never reach the ESP. Especially valuable for reactivated or imported segments where the failure mode is a reputation hit you can't undo.
How it works
- 1Your send tool posts a pre-send check to the webhook with the campaign and list ID.
- 2The flow queries Postgres for the list's historical bounce rate, complaint rate, and engagement recency.
- 3It computes a composite quality score against your minimum bar.
- 4If the list passes, it returns an approve response so the send proceeds. If it fails, it returns a block response to halt the launch.
- 5On a block, it posts the failing metrics and the worst segments to Slack so marketing can scrub the list before retrying.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect PostgresAny Postgres URL — query, write, migrate.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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