MARKETING
Tiered post-event follow-up email sender
After an event closes, segments captured leads into hot, warm, and cold tiers and sends each tier a tailored personalized follow-up email from Gmail.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled run morning after event
- ActionPull event leads from AirtableAirtable
- LogicSegment each lead into hot, warm, or cold tier
- ActionSend tier-matched personalized email via GmailGmail
- OutputWrite send status back to AirtableAirtable
What it does
Runs the day after your event ends and sends every scanned lead a follow-up email matched to their interest tier — a meeting-booking ask for hot leads, a resource roundup for warm leads, and a light newsletter opt-in for cold leads. Each send is logged so nobody gets double-mailed.
When to use it
Use it once per event, scheduled for the morning after the show closes, when you have a full lead list in Airtable and want fast, segmented outreach instead of one generic blast.
How it works
- 1A schedule trigger fires the morning after the event.
- 2The flow pulls all leads for the event from Airtable.
- 3A logic step routes each lead into hot, warm, or cold based on its captured score and booth notes.
- 4The matching email template is personalized with the lead's name, company, and the topic they discussed at the booth.
- 5Gmail sends each message from the rep or booth alias.
- 6The send result and timestamp are written back to Airtable so the sequence is idempotent and reportable.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect GmailRead, draft, send, label.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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