LEAD GENERATION
Score Zoom webinar attendees and promote engaged ones to a Monday nurture board
After a Zoom webinar ends, this scores every registrant on watch time and poll participation.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionFetch attendance + poll reportZoom
- LogicCompute 0-100 engagement score
- LogicKeep attendees at or above threshold
- ActionCreate item on Monday nurture boardmonday.com
- OutputPost promotion summary to SlackSlack
What it does
When a Zoom webinar wraps, this pulls the full attendance report, computes an engagement score for each registrant, and promotes the genuinely engaged ones into a Monday.com nurture board so sales follows up on warm leads instead of the whole list.
When to use it
Run this when you host recurring webinars and your team wastes time chasing no-shows and tab-leavers. It separates people who actually watched and participated from those who registered and ghosted, so reps only see leads worth a call.
How it works
- 1The Zoom `webinar.ended` event fires the workflow.
- 2An action fetches the attendance report: join/leave times, total watch minutes, and poll answers per participant.
- 3A scoring step weights watch-time percentage, poll responses, and Q&A activity into a 0-100 engagement score.
- 4A filter keeps only attendees scoring at or above the threshold (e.g. 60).
- 5For each qualifier, an action creates a Monday item on the nurture board with name, email, score, and watch percentage prefilled.
- 6The final output posts a Slack summary of how many leads were promoted.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect monday.comVisual work management for teams.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.