LEAD GENERATION

Research top webinar attendees and write sales briefs to a Monday board

For the highest-scoring webinar attendees, an agent researches each person and their company, drafts a personalized outreach brief.

CategoryLead Generation
Enginepaperclip
Difficultyadvanced
Triggerevent
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerZoom webinar endsZoomZoom
  • LogicScore and keep top-tier attendees
  • ActionResearch person and companyExa
  • ActionDraft personalized outreach briefOpenAI
  • ActionCreate enriched Monday cardmonday.com
  • OutputNotify assigned rep in SlackSlack

What it does

This goes beyond scoring: for the most engaged webinar attendees it does the prep work a rep would do by hand. An agent researches the person and their company from public sources, writes a short, personalized outreach brief, and drops everything onto a Monday nurture card so the rep opens a ready-to-action lead.

When to use it

Use it for high-value webinars where a handful of attendees are worth real attention and a generic templated email would underserve them. Best when your sales motion is consultative and reps need context before reaching out.

How it works

  1. 1The Zoom `webinar.ended` event triggers the run.
  2. 2An action fetches the attendance report and scores attendees.
  3. 3A filter keeps only the top-tier engaged attendees.
  4. 4For each one, the agent runs web research on the person and their company.
  5. 5The agent drafts a tailored outreach brief: likely pain point, a hook tied to webinar topic, and a suggested opener.
  6. 6An action creates a Monday card with the score, research notes, and the brief.
  7. 7The output notifies the assigned rep in Slack with a link to the card.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZoomMeetings, recordings, transcripts.
  2. 2
    Connect monday.comVisual work management for teams.
  3. 3
    Connect ExaNeural search across the web.
  4. 4
    Connect OpenAIModels, embeddings, files.
  5. 5
    Connect SlackChannels, DMs, threads, mentions.
  6. 6
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  7. 7
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  8. 8
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.