LEAD GENERATION
Build a weekly composite intent leaderboard across all webinars
On a weekly schedule, aggregates attendance depth, Q&A activity, and poll responses across every webinar in the period into one composite intent score per lead.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionPull past week's webinar reportsZoom
- LogicCompute weighted composite intent score
- ActionUpsert leaderboard rows in AirtableAirtable
- OutputPost top movers to SlackSlack
What it does
Rolls up an entire week of webinars into a single intent leaderboard. It combines each lead's attendance depth, question count, and poll participation across multiple sessions into one composite score, so a lead who attended three webinars and asked questions ranks above a one-time deep watcher.
When to use it
Run it weekly when you run a steady webinar cadence and want a durable view of who is heating up over time rather than reacting session by session. Great for marketing-to-sales handoff reviews.
How it works
- 1A weekly schedule triggers the rollup.
- 2The flow pulls the past week's webinar reports from Zoom.
- 3A logic step normalizes and weights attendance, Q&A, and poll signals into a composite score per email.
- 4Each lead's running score and session count are upserted into an Airtable leaderboard base.
- 5The top movers since last week are posted to the revenue Slack channel for review.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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