LEAD GENERATION
Re-engage webinar no-shows with the recording and a low-priority nurture task
Detects registrants who never joined a Zoom webinar, emails them the on-demand recording, tags them as no-shows in HubSpot, and queues a soft nurture task instead of an SDR call.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar.ended event receivedZoom
- ActionFetch registrant and attendee listsZoom
- LogicDiff lists to isolate no-shows
- ActionEmail recording link to no-showsGmail
- ActionTag contact as no-show nurture in HubSpotHubSpot
- OutputPost recovery digest to SlackSlack
What it does
Handles the other side of the funnel: the people who registered but never showed. It reconciles the registrant list against the attendee list, identifies no-shows, sends them the recording link, and marks them in HubSpot so SDRs don't treat them as engaged leads.
When to use it
Run it after every webinar to recover registration intent without burning SDR time. No-shows still raised their hand by registering, so they deserve a nurture, not a hard sell.
How it works
- 1Zoom fires a webinar.ended event.
- 2The flow fetches both the registrant list and the attendee list.
- 3A logic step subtracts attendees from registrants to find true no-shows.
- 4Each no-show gets a Gmail message with the recording link and a short recap.
- 5Their HubSpot contact is tagged no-show and set to a low-priority nurture stage.
- 6A digest of recovered registrants posts to the marketing Slack channel.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect GmailRead, draft, send, label.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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