LEAD GENERATION

Re-engage webinar no-shows with the recording and a low-priority nurture task

Detects registrants who never joined a Zoom webinar, emails them the on-demand recording, tags them as no-shows in HubSpot, and queues a soft nurture task instead of an SDR call.

CategoryLead Generation
Enginesim
Difficultybeginner
Triggerevent
Steps6
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerZoom webinar.ended event receivedZoomZoom
  • ActionFetch registrant and attendee listsZoomZoom
  • LogicDiff lists to isolate no-shows
  • ActionEmail recording link to no-showsGmailGmail
  • ActionTag contact as no-show nurture in HubSpotHubSpotHubSpot
  • OutputPost recovery digest to SlackSlack

What it does

Handles the other side of the funnel: the people who registered but never showed. It reconciles the registrant list against the attendee list, identifies no-shows, sends them the recording link, and marks them in HubSpot so SDRs don't treat them as engaged leads.

When to use it

Run it after every webinar to recover registration intent without burning SDR time. No-shows still raised their hand by registering, so they deserve a nurture, not a hard sell.

How it works

  1. 1Zoom fires a webinar.ended event.
  2. 2The flow fetches both the registrant list and the attendee list.
  3. 3A logic step subtracts attendees from registrants to find true no-shows.
  4. 4Each no-show gets a Gmail message with the recording link and a short recap.
  5. 5Their HubSpot contact is tagged no-show and set to a low-priority nurture stage.
  6. 6A digest of recovered registrants posts to the marketing Slack channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZoomMeetings, recordings, transcripts.
  2. 2
    Connect GmailRead, draft, send, label.
  3. 3
    Connect HubSpotCRM, deals, marketing, support.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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