LEAD GENERATION
Score webinar registrations into nurture tiers from an Airtable export
Reads new webinar registration rows in Airtable, scores each attendee on firmographic and engagement signals.
How it runs
The automated pipeline, trigger to output.
- TriggerNew registration row in AirtableAirtable
- ActionNormalize title, company size, and form answers
- ActionCompute weighted fit + intent score (0-100)
- LogicMap score to Hot / Warm / Cold tier
- OutputWrite tier, score, and reason back to the recordAirtable
What it does
When a new registration row lands in your Airtable webinar table, this workflow scores the attendee and stamps a nurture tier (Hot, Warm, or Cold) plus a short rationale directly onto the record. Sales sees a triaged list instead of a raw dump.
When to use it
Run this after a webinar registration form feeds an Airtable base, when your registrant volume is too high to qualify by hand and you want consistent, explainable scoring before reps reach out.
How it works
- 1A new row in the Airtable registrations table triggers the run.
- 2The flow normalizes the registrant's title, company size, and source-form answers into a scoring input.
- 3A scoring step weights seniority, company fit, and stated intent into a 0-100 number.
- 4A logic step maps the score to Hot (>=70), Warm (40-69), or Cold (<40).
- 5The tier, numeric score, and a one-line reason are written back to the same Airtable record so reps can sort and act immediately.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.