LEAD GENERATION
Enrich and score Zoom webinar attendees, then post hot leads to Slack
When a Zoom webinar ends, pulls the attendee report, enriches each person with company context, scores engagement plus fit.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endedZoom
- ActionEnrich attendees with company + role context
- ActionScore engagement (watch time) + firmographic fit
- LogicKeep only leads above hot threshold
- OutputPost hot leads to Slack channelSlack
What it does
This workflow grabs the attendee report when a Zoom webinar ends, enriches each attendee with company and role context, scores them on engagement (time in session) and firmographic fit, and drops the hottest leads into a Slack channel so reps can strike while interest is fresh.
When to use it
Use it for Zoom webinars where the buying signal decays fast and you want qualified attendees in front of sales the same day instead of after a manual export and scrub.
How it works
- 1The Zoom webinar-ended event triggers the run and supplies the attendee report.
- 2Each attendee is enriched with company size, industry, and role from their email domain.
- 3A scoring step combines watch-time engagement with firmographic fit into a single score.
- 4A logic step keeps only attendees above the hot threshold.
- 5The hot leads are posted as a formatted Slack message with name, company, score, and the engagement reason for instant follow-up.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.