LEAD GENERATION
Badge-Scan CSV Importer with HubSpot Dedupe
Watches a Drive folder for raw badge-scan CSV exports, normalizes the rows, and upserts each lead into HubSpot.
How it runs
The automated pipeline, trigger to output.
- TriggerNew badge-scan CSV in Drive folderGoogle Drive
- ActionParse and normalize scan rows
- ActionLook up contact in HubSpot by emailHubSpot
- LogicBranch: existing contact vs. new lead
- ActionUpsert contact with event source propertyHubSpot
- OutputPost import summary to SlackSlack
What it does
Turns the messy CSV your booth scanner spits out into clean, deduplicated HubSpot contacts. Email, name, company, and job title are normalized, then matched against existing CRM records before anything is written, so a returning attendee updates their record instead of spawning a duplicate.
When to use it
Run it the morning after each event day when your lead-capture vendor drops a fresh export. Best for teams who live in HubSpot and want every scanned badge in the funnel within minutes — without an SDR hand-cleaning spreadsheets.
How it works
- 1A new badge-scan CSV lands in the watched Google Drive folder and fires the trigger.
- 2The file is parsed and each row normalized — lowercased email, trimmed company, mapped title.
- 3For each lead, HubSpot is queried by email to check for an existing contact.
- 4A branch decides: update the matched contact, or create a net-new one tagged with the event source.
- 5Every contact gets a "Conference – [event]" lifecycle property and a Slack summary posts the import count.
Set it up
What you configure once, before turning it on.
- 1Connect Google DriveDocs, sheets, slides, files.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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