LEAD GENERATION
Conference Attendee Scrape to Deduped Airtable Leads
Scrapes a public conference attendee or speaker page with Apify, normalizes each person, and upserts deduped lead records into Airtable so the same attendee never lands twice.
How it runs
The automated pipeline, trigger to output.
- TriggerManual run with conference URL
- ActionScrape attendee list with ApifyApify
- LogicNormalize records and build dedupe key
- LogicCheck Airtable for existing keyAirtable
- ActionUpsert new leads into AirtableAirtable
- OutputReport new vs skipped counts
What it does
Pulls the public attendee, speaker, or exhibitor list from a conference website, turns each entry into a clean lead record (name, title, company, profile URL), and writes it into Airtable while skipping anyone already in your base.
When to use it
Run it the week a conference publishes its agenda or attendee directory. Ideal when you repeatedly mine events for pipeline and keep re-importing the same people, creating duplicate rows your SDRs waste time on.
How it works
- 1You kick the run off manually and pass the conference page URL.
- 2Apify scrapes the rendered page and returns a raw list of attendee blocks.
- 3A normalize step trims whitespace, splits full names, and derives a stable dedupe key from email-or-name+company.
- 4A dedupe check queries Airtable for the key; existing matches are dropped, new ones pass.
- 5New leads are upserted into the Leads table, tagged with the event name and scrape date.
- 6A run summary reports counts of new versus skipped records.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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