LEAD GENERATION

Conference Speaker Enrichment into Attio CRM

Scrapes a conference speaker roster, uses Exa to enrich each person with their company, role, and recent web context, then creates enriched person and company records in Attio.

CategoryLead Generation
EngineSim + Paperclip
Difficultyintermediate
Triggermanual
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerManual run with speaker page URL
  • ActionScrape speaker roster with ApifyApify
  • ActionEnrich each speaker via Exa searchExa
  • LogicFilter on enrichment confidence
  • ActionCreate linked Company + Person in AttioAttio
  • OutputSummarize enriched vs review counts

What it does

Takes a conference speaker lineup and turns thin names into full CRM-ready records: it finds each speaker's current company, title, and a short recent-activity summary using Exa web search, then writes linked person and company records into Attio.

When to use it

Use it when speakers are your highest-intent targets and you want them in your CRM already enriched, instead of handing reps a bare list of names to research one by one.

How it works

  1. 1You start the run with the speaker page URL.
  2. 2Apify scrapes the speaker grid into structured rows.
  3. 3For each speaker, Exa runs a targeted search to resolve current employer, title, and one recent professional signal.
  4. 4A confidence filter drops entries where Exa could not confidently match a company, routing them to a review list.
  5. 5Confident matches create or update a Company record and a linked Person record in Attio, stamped with the event as the source.
  6. 6The flow outputs how many speakers were enriched, created, and sent to review.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ApifyActors, scrapers, datasets.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect AttioReal-time CRM with structured data + powerful views.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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