LEAD GENERATION
Score Webinar Attendees into an Attio Outreach Queue
Pulls the attendee and registrant report from a finished webinar, scores each person by engagement and firmographic fit.
How it runs
The automated pipeline, trigger to output.
- TriggerWebinar-ended event with session ID and report URL
- ActionScrape attendee + registrant report into rowsApify
- ActionEnrich each contact with firmographicsExa
- LogicScore 0-100 and assign hot/warm/cold tier
- ActionUpsert scored people and deals into AttioAttio
- OutputPost top-tier lead summary to SlackSlack
What it does
Turns a raw webinar attendance export into a ranked list of people worth contacting. It separates attendees from no-show registrants, enriches each one, computes an intent score, and lands them in Attio as deals tagged by tier so reps work the hottest leads first.
When to use it
Run this right after any webinar wraps, when you have a registrant list with attendance and watch-time data but no easy way to decide who to call. Best for teams that already manage pipeline in Attio and want triage done before the recording is even processed.
How it works
- 1A webinar-ended event fires with the session ID and report URL.
- 2Apify scrapes the platform's attendee report into structured rows (email, watch minutes, attended vs. registered-only, poll answers).
- 3Exa enriches each contact with company size, industry, and seniority signals.
- 4A scoring step combines watch time, attendance, and firmographic fit into a 0-100 intent score and assigns a hot/warm/cold tier.
- 5The flow upserts each scored person into Attio as a person + deal, writing the score, tier, and webinar source.
- 6A summary of the top-tier leads posts to Slack for the rep team.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect ExaNeural search across the web.
- 3Connect AttioReal-time CRM with structured data + powerful views.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Fuzzy-match badge companies to Salesforce accounts and enrich
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Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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