LEAD GENERATION
New Speaker Webhook to Attio with Gmail Intro Drafts
Receives a webhook when a roster page changes, harvests the added speakers, scores and writes them into Attio as ABM records.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook fires on roster page changeHTTP webhook
- ActionRe-extract roster and isolate new speakersFirecrawl
- ActionScore and draft personalized intro emailOpenAI
- LogicKeep only speakers above the qualification bar
- ActionCreate scored ABM records in AttioAttio
- OutputQueue intro email as a Gmail draft for the ownerGmail
What it does
Reacts the instant a watched conference roster page changes. It harvests the newly added speakers, scores them, creates ABM records in Attio, and stages a personalized introduction email as a Gmail draft so the owner just reviews and sends.
When to use it
Use it when speed matters and you already monitor pages with a change-detection service that can call a webhook. The first rep to reach a newly announced speaker often wins the meeting, and this removes the manual lag entirely.
How it works
- 1A webhook fires when the monitored roster page changes, passing the page URL.
- 2Firecrawl re-extracts the roster and isolates the newly added speakers.
- 3An OpenAI step scores each new speaker and writes a personalized intro email tied to their session.
- 4A filter keeps only speakers above the qualification bar.
- 5Qualified speakers are created as records in Attio with score and source fields populated.
- 6A Gmail draft is queued to the assigned owner, pre-filled with the intro email for a final human review.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AttioReal-time CRM with structured data + powerful views.
- 5Connect GmailRead, draft, send, label.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Score Zoom webinar poll answers into a tiered outreach queue
When a Zoom webinar ends, pull each attendee's poll responses, compute an intent score, and write a tiered (Hot/Warm/Cold) outreach queue to Airtable for the sales team to work.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Agent-driven Brave intent harvest with enrichment and Gmail draft outreach
A CEO-driven agent harvests intent signals from Brave, enriches each prospect via web research, writes a personalized cold email.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.