MARKETING
Stripe Abandoned Checkout to Email Recovery Sequence
Detects Stripe checkout sessions that expire without payment and sends the shopper a staged recovery email so they can finish buying.
How it runs
The automated pipeline, trigger to output.
- TriggerStripe checkout.session.expired webhook firesStripe
- LogicFilter out carts missing email or with zero total
- ActionFetch line items and customer from StripeStripe
- ActionSend reminder one with cart contents and resume linkGmail
- LogicBranch: still unpaid after delay?
- OutputSend reminder two with discount codeGmail
What it does
When a Stripe Checkout session expires unpaid, this workflow captures the abandoned cart and emails the shopper a friendly nudge with the items they left behind and a one-click link back to checkout. It runs the first reminder immediately and a second, incentive-bearing reminder later if they still haven't converted.
When to use it
Use it for any store running Stripe Checkout that loses revenue to half-finished purchases. It is the highest-leverage recovery channel because email reaches a known contact who already showed buying intent.
How it works
- 1A Stripe `checkout.session.expired` webhook fires when a session times out unpaid.
- 2A filter drops sessions with no customer email or a zero line-item total so only real carts proceed.
- 3The flow pulls the line items and customer record from Stripe to rebuild the cart contents.
- 4Gmail sends reminder one: the abandoned items, total, and a resume-checkout link.
- 5A timed branch checks whether the session converted; if not, Gmail sends reminder two with a small discount code as the closing push.
Set it up
What you configure once, before turning it on.
- 1Connect StripeCustomers, subscriptions, payments.
- 2Connect GmailRead, draft, send, label.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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