MARKETING
Generate A/B Ad Creative Variants from an Airtable Queue
Watches an Airtable 'Creative Brief' table for new rows, generates four image variants per brief with Replicate, writes the rendered URLs back to Airtable.
How it runs
The automated pipeline, trigger to output.
- TriggerNew 'Ready' brief row in AirtableAirtable
- LogicFilter: status is Ready and prompt present
- ActionGenerate 4 seeded image variants on ReplicateReplicate
- ActionWrite variant image URLs back to the brief rowAirtable
- OutputSet row status to 'Needs Review'Airtable
What it does
Turns a single creative brief into a set of ready-to-test ad images. When a marketer adds a row to your Airtable creative queue, this workflow reads the prompt and brand parameters, generates four distinct visual variants, and attaches the results back to the same row so your team can pick winners in one place.
When to use it
Use it when you run paid social at volume and need a steady supply of fresh creative without a designer in the loop for every test. Ideal for performance teams that already manage briefs and results in Airtable and want variant generation to happen the moment a brief lands.
How it works
- 1A new or updated row in the Airtable 'Creative Brief' table fires the trigger.
- 2A filter checks that the row's status is 'Ready' and a base prompt is present, skipping incomplete briefs.
- 3Replicate runs the brief prompt four times with varied seeds and style modifiers to produce four distinct variants.
- 4Each generated image URL is written back into the brief row's attachment fields.
- 5The row status is set to 'Needs Review' so a human approves variants before they ship to ad platforms.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ReplicateImage, video, and model inference.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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