MARKETING
Auto-Generate Variants from Winning Ad Creatives
On a schedule, reads ad performance results from Airtable, identifies top-performing creatives, generates new variations of the winners with Replicate.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule
- ActionRead creative performance metrics from AirtableAirtable
- LogicSelect winners above CTR/ROAS threshold
- ActionGenerate variations of winners on ReplicateReplicate
- ActionPush challenger variants to ad platformsSocial publishing
- OutputLink new variants to parent winner in AirtableAirtable
What it does
Closes the optimization loop. It looks at which creatives are actually winning, generates fresh variations on those proven concepts, and ships the new spin-offs to your ad platforms so spend keeps flowing toward what works.
When to use it
Use it once you have live performance data and want to systematically iterate on winners instead of starting from scratch. Best for mature performance accounts where small variations on a hit creative reliably outperform brand-new concepts.
How it works
- 1A daily schedule trigger starts the run.
- 2The workflow reads the latest creative performance metrics from Airtable.
- 3A logic step selects creatives above your CTR or ROAS threshold and skips underperformers.
- 4Replicate generates new variations of each winning creative, preserving the winning composition while altering color, framing, or background.
- 5The new variations are pushed to the connected ad platforms as challenger creatives.
- 6The new variant IDs are written back to Airtable, linked to their parent winner for next-cycle tracking.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ReplicateImage, video, and model inference.
- 3Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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