MARKETING

Auto-Generate Variants from Winning Ad Creatives

On a schedule, reads ad performance results from Airtable, identifies top-performing creatives, generates new variations of the winners with Replicate.

CategoryMarketing
Enginesim
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule
  • ActionRead creative performance metrics from AirtableAirtableAirtable
  • LogicSelect winners above CTR/ROAS threshold
  • ActionGenerate variations of winners on ReplicateReplicateReplicate
  • ActionPush challenger variants to ad platformsSocial publishing
  • OutputLink new variants to parent winner in AirtableAirtableAirtable

What it does

Closes the optimization loop. It looks at which creatives are actually winning, generates fresh variations on those proven concepts, and ships the new spin-offs to your ad platforms so spend keeps flowing toward what works.

When to use it

Use it once you have live performance data and want to systematically iterate on winners instead of starting from scratch. Best for mature performance accounts where small variations on a hit creative reliably outperform brand-new concepts.

How it works

  1. 1A daily schedule trigger starts the run.
  2. 2The workflow reads the latest creative performance metrics from Airtable.
  3. 3A logic step selects creatives above your CTR or ROAS threshold and skips underperformers.
  4. 4Replicate generates new variations of each winning creative, preserving the winning composition while altering color, framing, or background.
  5. 5The new variations are pushed to the connected ad platforms as challenger creatives.
  6. 6The new variant IDs are written back to Airtable, linked to their parent winner for next-cycle tracking.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect ReplicateImage, video, and model inference.
  3. 3
    Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.