MARKETING
Sync Weekly CAC Results into UTM Tracking Sheet
Reads the prior week's spend and conversions per UTM campaign from BigQuery and writes computed CAC, ROAS, and a status flag into the Airtable UTM tracking base…
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionQuery spend and conversions per UTM campaignBigQuery
- LogicCompute CAC, ROAS, and status per campaign
- LogicMatch rows to Airtable by UTM key
- OutputUpsert metrics into Airtable UTM baseAirtable
What it does
This workflow keeps your Airtable UTM tracking base current. Weekly, it pulls spend and conversions joined on utm_source / utm_medium / utm_campaign from BigQuery, computes CAC and ROAS per campaign row, and upserts those numbers back into Airtable along with a green/amber/red status against target. Marketers stop hand-copying numbers and the sheet everyone references stays trustworthy.
When to use it
Use it when your UTM taxonomy lives in Airtable but the actual performance numbers live in the warehouse, and the two are perpetually out of sync. Ideal for teams who treat the Airtable base as the single source of truth for campaign tagging and budget.
How it works
A weekly schedule triggers the sync. The workflow queries BigQuery for per-UTM-campaign spend and converted customers over the trailing week. A logic step computes CAC, ROAS, and a status flag per campaign and matches each to its Airtable record by UTM key. Existing rows are updated in place and any new campaigns seen in the warehouse are created as fresh records, leaving a fully reconciled tracking base.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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