MARKETING
Cloudflare Decay Scores to Airtable Campaign Tracker
Scores each landing page's conversion-decay severity from Cloudflare Web Analytics every day and upserts the result into an Airtable campaign tracker so the whole portfolio's…
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule fires
- ActionFetch per-page metrics from Cloudflare Web AnalyticsCloudflare
- LogicCompute normalized decay score
- LogicAssign Healthy / Watch / Decaying severity band
- OutputUpsert page health into Airtable trackerAirtable
What it does
Turns raw Cloudflare Web Analytics into a daily decay score per landing page and writes it into a central Airtable base. Each page row gets an updated velocity, decay severity (Healthy / Watch / Decaying), and days-since-launch, so operators can sort the entire campaign portfolio by who is fading fastest.
When to use it
Use it when you manage many live landing pages and want a single sortable source of truth for campaign health rather than per-page alerts. Good for a weekly growth review where you triage which pages get refresh effort.
How it works
- 1A daily schedule triggers the run.
- 2Fetch sessions and conversion events per tracked landing page from Cloudflare Web Analytics.
- 3Compute a normalized decay score comparing current velocity to the launch-window baseline.
- 4Map the score into a Healthy / Watch / Decaying severity band.
- 5Upsert each page's score, severity, and trend into the Airtable campaign tracker, matched by URL.
Set it up
What you configure once, before turning it on.
- 1Connect CloudflareWorkers, Pages, R2, KV — the edge stack.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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