MARKETING

Cloudflare Decay Scores to Airtable Campaign Tracker

Scores each landing page's conversion-decay severity from Cloudflare Web Analytics every day and upserts the result into an Airtable campaign tracker so the whole portfolio's…

CategoryMarketing
Enginesim
Difficultybeginner
Triggerschedule
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule fires
  • ActionFetch per-page metrics from Cloudflare Web AnalyticsCloudflareCloudflare
  • LogicCompute normalized decay score
  • LogicAssign Healthy / Watch / Decaying severity band
  • OutputUpsert page health into Airtable trackerAirtableAirtable

What it does

Turns raw Cloudflare Web Analytics into a daily decay score per landing page and writes it into a central Airtable base. Each page row gets an updated velocity, decay severity (Healthy / Watch / Decaying), and days-since-launch, so operators can sort the entire campaign portfolio by who is fading fastest.

When to use it

Use it when you manage many live landing pages and want a single sortable source of truth for campaign health rather than per-page alerts. Good for a weekly growth review where you triage which pages get refresh effort.

How it works

  1. 1A daily schedule triggers the run.
  2. 2Fetch sessions and conversion events per tracked landing page from Cloudflare Web Analytics.
  3. 3Compute a normalized decay score comparing current velocity to the launch-window baseline.
  4. 4Map the score into a Healthy / Watch / Decaying severity band.
  5. 5Upsert each page's score, severity, and trend into the Airtable campaign tracker, matched by URL.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect CloudflareWorkers, Pages, R2, KV — the edge stack.
  2. 2
    Connect AirtableBases, tables, views, automations.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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