MARKETING

Gate the campaign launch checklist on a passing CWV audit

When a marketer marks a landing page Ready to Launch in Airtable, it audits the Vercel preview's Core Web Vitals and either advances the record to Approved or bounces it back…

CategoryMarketing
Enginesim
Difficultybeginner
Triggerevent
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerAirtable record set to Ready to LaunchAirtableAirtable
  • ActionRead preview URL and audit CWVBrowserbase
  • LogicDecide pass or fail vs budget
  • ActionUpdate Airtable status (Approved/Blocked)AirtableAirtable
  • OutputNotify owner in SlackSlack

What it does

This workflow makes Core Web Vitals a required step in your launch checklist. The moment a campaign record flips to Ready to Launch, it audits the associated preview and updates the record's status automatically, so an operator can't approve a page that fails its performance budget.

When to use it

Use it when campaign launches are coordinated in Airtable and you want the perf check to live inside that same approval flow rather than a separate tool. It keeps non-technical marketers honest without asking them to read Lighthouse reports.

How it works

  1. 1An Airtable record-updated trigger fires when Status becomes Ready to Launch.
  2. 2The workflow reads the page's Vercel preview URL from the record.
  3. 3It audits LCP, CLS, and TBT on that preview.
  4. 4A logic step decides pass or fail against budget.
  5. 5On pass it sets Status to Approved; on fail it sets Status to Blocked, writes the failing metric and value into the record, and notifies the owner in Slack.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect VercelDeploys, runtime logs, analytics.
  3. 3
    Connect BrowserbaseHeadless browsers, sessions, replays.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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