MARKETING
Weekly Snippet Share Rollup Digest
Once a week, aggregates every snippet change across your keyword set from the tracking sheet, has AI rank the losses by traffic impact.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule triggers the rollup
- ActionRead week's snippet changes and volume from AirtableAirtable
- LogicCompute net share and isolate impactful losses
- ActionRank by impact and draft digest with OpenAIOpenAI
- OutputEmail prioritized digest via GmailGmail
What it does
It rolls up a full week of snippet changes from your tracking history, scores each loss by estimated traffic impact using stored search volume, and produces a leadership-ready digest: net snippet share change, the highest-impact losses, and the recommended action for each. The digest is emailed and archived.
When to use it
Use this when daily alerts are too noisy for stakeholders and you want one weekly view of where snippet share moved and what to do about it. It is the reporting layer that sits on top of your day-to-day detector.
How it works
- 1A weekly schedule triggers the rollup.
- 2The week's snippet-change records are read from Airtable, including volume per keyword.
- 3A logic step computes net snippet share and isolates the losses worth acting on.
- 4OpenAI ranks losses by traffic impact and drafts the digest with one action each.
- 5Gmail sends the formatted digest to the leadership distribution list.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect GmailRead, draft, send, label.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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