MARKETING
Agent-Driven UTM Repair and Resubmission
An agent reviews quarantined campaign links, proposes corrected UTM params from your taxonomy, and resubmits the fixed URLs for human approval in Slack with one-click confirm.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule sweeps quarantined links
- ActionFetch unresolved malformed links from storeAirtable
- ActionAgent proposes corrected UTM params + rationaleOpenAI
- LogicSplit high-confidence from ambiguous fixes
- OutputPost before/after fix to Slack for approvalSlack
- ActionWrite approved correction back, close quarantineAirtable
What it does
Pulls links sitting in the quarantine table and hands each to an agent that reasons about the most likely intended UTM values — mapping `Email`/`e-mail`/`newsletter` to your canonical `email` medium, guessing the campaign from naming patterns, and dropping junk params. It drafts a corrected URL with an explanation of every change and routes it to a marketer for approval rather than auto-applying.
When to use it
Use it when your quarantine pile grows faster than the team can hand-fix it, but the stakes are too high to blindly auto-correct. The agent does the tedious mapping; a human keeps the final call.
How it works
- 1A schedule trigger sweeps the quarantine store for unresolved links.
- 2An agent step reads each malformed URL plus your taxonomy and proposes corrected params with a rationale.
- 3A confidence branch separates high-confidence fixes from ambiguous ones needing more context.
- 4Each proposed fix is posted to Slack with Approve / Reject controls and a before/after diff.
- 5On approval, the corrected URL is written back to the approved store and the quarantine entry is closed.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
Agentic UTM Taxonomy Steward: Detect, Explain, and Propose Fixes
An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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