MARKETING
Validate new campaign links against your UTM naming convention
Whenever a marketer adds a campaign URL to your Airtable tracker, it parses the UTM parameters, checks them against your naming rules.
How it runs
The automated pipeline, trigger to output.
- TriggerNew/updated row in Airtable campaign-links tableAirtable
- ActionParse UTM parameters from the link URL
- LogicCheck source, medium, campaign, content against naming rules
- LogicBranch on pass vs. fail
- OutputWrite Approved or Rejected + reasons back to the rowAirtable
What it does
This workflow enforces your UTM naming convention at the moment a link is created. When someone adds a row to your campaign-link Airtable, it pulls the URL apart, checks every UTM parameter against your rules (allowed sources, lowercase mediums, slug format for campaign names), and writes a clear pass/fail verdict back to the record before anyone shares the link.
When to use it
Use it when your team builds tracking links in a shared Airtable and you keep finding `Source=Email`, `medium=CPC `, or freeform campaign names polluting your analytics. It catches mistakes at entry instead of three weeks later in a messy attribution report.
How it works
- 1A new or edited row in the Airtable campaign-links table triggers the run.
- 2The link's query string is parsed into individual utm_* parameters.
- 3Validation logic checks each parameter: source against an allowlist, medium against lowercase-only rules, campaign against your slug pattern, and content/term for required presence.
- 4If any check fails, the row is updated with a Rejected status and a per-field reason list.
- 5If everything passes, the row is marked Approved and stamped with a validated-at timestamp.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Weekly Brand-Mention Provenance Digest to Notion
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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