MARKETING
UTM Builder Webhook with Naming-Convention Enforcement
Accepts a raw destination URL and campaign metadata via webhook, normalizes and enforces your UTM naming convention (lowercase, no spaces, approved sources), and returns a clean…
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives base URL and UTM fieldsHTTP webhook
- LogicNormalize casing, separators, strip query noise
- ActionValidate source/medium against Coda allowlistCoda
- LogicReject with failing rule or assemble canonical URL
- ActionAppend clean link to Coda registry for auditCoda
- OutputReturn canonical tracking URL in webhook responseHTTP webhook
What it does
This workflow is a self-serve UTM builder exposed as a webhook. A teammate or a form submits a base URL plus campaign details, and the workflow enforces your house naming rules, normalizes casing and separators, validates the source against an approved list, and returns a single canonical tracking URL. Bad inputs come back with the specific rule they broke instead of a silently malformed link.
When to use it
Use it when link sprawl and inconsistent tagging are corrupting your analytics, and you want one enforced path to mint links. It is ideal behind an internal form, a Slack shortcut, or a spreadsheet macro so non-marketers can generate compliant links without memorizing the convention.
How it works
- 1An HTTP webhook receives the base URL and UTM fields (source, medium, campaign, optional content/term).
- 2A logic step normalizes values: lowercases, replaces spaces with hyphens, and strips stray query noise.
- 3It validates utm_source and utm_medium against an approved allowlist stored in Coda.
- 4If any field violates the convention, it returns a 400-style response naming the failing rule.
- 5On success it assembles the canonical URL and appends it to the Coda link registry for auditing.
- 6The clean tracking URL is returned in the webhook response.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect CodaDocs, packs, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
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