MARKETING
UTM Link Generator from Campaign Briefs
Watches a Coda campaign-brief table for rows marked ready, generates fully compliant UTM links for every channel listed using the naming registry.
How it runs
The automated pipeline, trigger to output.
- TriggerCoda brief row marked ready to launchCoda
- ActionRead base URL, campaign, and channel list from the briefCoda
- ActionMap channels to canonical source/medium from registryCoda
- LogicValidate and normalize all values before assembly
- ActionWrite generated UTM links back into the brief rowCoda
- OutputPing campaign owner in Slack that links are readySlack
What it does
Flips the problem upside down: instead of catching bad links, it manufactures correct ones from the source of truth. When a campaign brief is marked ready, it reads the channels and metadata, composes registry-valid UTM links for each destination, and stamps them back into the brief. No hand-assembly means no hand-assembly errors.
When to use it
Use it when campaigns are planned in Coda and the same brief feeds email, paid, social, and partner channels. It removes the manual link-building step entirely and guarantees every channel gets a consistent, convention-perfect URL on day one.
How it works
- 1A trigger fires when a Coda brief row's status changes to ready.
- 2The row's base URL, campaign name, and channel list are read from Coda.
- 3Each channel maps to its canonical source and medium pulled from the registry.
- 4Logic validates the campaign name and normalizes every value before assembly.
- 5A compliant UTM link is built per channel and written back into the brief row, with a Slack ping to the campaign owner that links are ready.
Set it up
What you configure once, before turning it on.
- 1Connect CodaDocs, packs, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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