MARKETING
UTM Link Preflight Validator
Validates every campaign link submitted to a webhook against your UTM naming registry, auto-corrects fixable casing and synonym errors.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives campaign URL to validateHTTP webhook
- ActionParse UTM parameters from the URL
- ActionLook up each value in Coda naming registryCoda
- LogicAuto-correct casing/synonyms; flag unknown values as blocking
- OutputReturn corrected URL or structured validation errorHTTP webhook
What it does
Gives marketers a single endpoint to check campaign URLs before launch. It parses the UTM parameters, compares each value against an approved naming registry in Coda, fixes the safe stuff (lowercasing, trimming, mapping known synonyms like `fb` to `facebook`), and rejects anything it can't confidently repair. The response is a corrected, ready-to-paste URL or a precise list of what's wrong.
When to use it
Use it as the gate behind a link-builder form, a Slack shortcut, or a CI step in your campaign launch checklist. Anywhere a human is about to paste a UTM-tagged link into an ad platform, email, or QR code, route it here first.
How it works
- 1A webhook receives the raw campaign URL and the requesting team.
- 2The URL is parsed into its `utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, and `utm_term` parts.
- 3Each value is looked up in the Coda naming registry; exact matches pass, casing and known synonyms are auto-corrected.
- 4Logic branches: fully repairable links continue; ambiguous or unknown values are flagged as blocking.
- 5The webhook returns the corrected URL on success, or a structured error listing each invalid parameter and the nearest valid option.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect CodaDocs, packs, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
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Unlinked Brand-Mention Detector with Authority Scoring
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Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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