MARKETING
UTM Gatekeeper Webhook for Inbound Campaign Links
Accepts campaign links via webhook from any tool, validates UTM params in real time.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives a draft campaign URLHTTP webhook
- LogicNormalize casing, whitespace, and encoding
- LogicValidate UTM params against taxonomy
- ActionQuarantine malformed links to holding tableAirtable
- OutputReturn normalized URL or structured rejectionHTTP webhook
What it does
Exposes a single webhook endpoint that any system (a link-builder form, a CMS, a paid-media uploader) can POST a draft URL to. The flow inspects the UTM block, auto-corrects safe issues like casing and encoding, and validates the rest against your taxonomy. Valid links are returned normalized in the response; invalid links are quarantined to a holding table and the caller gets a structured rejection.
When to use it
Use it as the enforcement layer in front of any homegrown link-creation tool so bad UTMs can never enter circulation in the first place — synchronous, no batch lag.
How it works
- 1A webhook trigger receives a JSON payload containing the proposed campaign URL and channel.
- 2A normalize step lowercases keys/values and fixes whitespace and encoding.
- 3A validation branch checks required params, allowed sources/mediums, and forbidden characters.
- 4Clean links are written to the approved store; failures are written to a quarantine store with the reason and original payload preserved.
- 5The flow returns an HTTP response: the normalized URL on success, or a 422-style rejection object listing each rule that failed.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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