LEAD GENERATION
Podcast-Appearance Prospect Enrichment to Airtable
Takes a list of prospects from an Airtable view, finds their podcast appearances via Brave Search, and writes show name, episode link, and topic back to each row to enrich your…
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule triggers enrichment pass
- ActionRead prospects from Airtable viewAirtable
- ActionSearch Brave for podcast appearancesBrave Search
- LogicRank by recency, drop weak matches
- OutputWrite appearances back to Airtable rowAirtable
What it does
It enriches an existing prospect list with podcast-appearance data. Pointed at an Airtable view of leads marked "needs enrichment," it searches Brave for each person's podcast guest spots and writes the most recent appearances back to the row, including show name, episode URL, and inferred topic.
When to use it
Reach for it when you have a pile of leads but no personalization angle. A recorded podcast appearance gives you concrete talking points and proves the prospect is reachable and vocal, which lifts reply rates on the first email.
How it works
- 1A schedule triggers a pass over the prospect base.
- 2The flow reads rows from the "needs enrichment" Airtable view.
- 3For each prospect, it queries Brave Search for podcast appearances by name plus company.
- 4A logic step ranks results by recency and discards weak matches.
- 5It writes the top appearances (show, episode link, date, topic) back to the Airtable row and flips the status to "enriched."
- 6Rows with no appearance found are tagged so reps know to use a different angle.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect Brave SearchWeb, news, image, video search.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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