LEAD GENERATION
New Podcast Episode to Enriched Airtable Lead Row
Triggered when a tracked podcast publishes a new episode, this captures the guest, enriches their contact and company data.
How it runs
The automated pipeline, trigger to output.
- TriggerNew-episode webhook receivedHTTP webhook
- ActionExtract guest from episode pageApify
- ActionEnrich guest company and emailExa
- LogicSkip if unresolved or duplicate
- OutputAppend enriched lead row to AirtableAirtable
What it does
Reacts the moment a podcast you follow drops a new episode. It pulls the guest from the episode, enriches them with company and contact details, and adds a complete lead row to your Airtable base — so you reach out while the episode is still fresh and the guest is still riding the publicity.
When to use it
Use this when timing matters more than volume. Reaching a guest the same week their episode airs gives you a natural, specific opener and a far better reply rate than a stale list. Best for teams already tracking a tight set of high-signal shows.
How it works
- 1An incoming webhook fires from your podcast-tracking service when a new episode publishes.
- 2An Apify actor extracts the guest name, episode title, and show notes from the episode page.
- 3Exa searches the live web for the guest's company, title, and likely work email pattern.
- 4A filter checks the guest resolved to a real company and isn't already in the base.
- 5A new row is appended to Airtable with the guest, company, episode link, and enriched fields.
- 6The row is tagged "new — needs outreach" so it surfaces in your follow-up view.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ApifyActors, scrapers, datasets.
- 3Connect ExaNeural search across the web.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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