MARKETING
Weekly landing-page SEO baseline audit to Airtable
On a weekly schedule, crawls your full landing-page set, records Core Web Vitals and meta health into an Airtable tracker, and posts a Slack digest of the week-over-week trend.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionCrawl full landing-page setFirecrawl
- ActionAppend dated rows to Airtable trackerAirtable
- LogicCompute week-over-week deltas and trends
- OutputPost weekly SEO digest to SlackSlack
What it does
Keeps a running history of landing-page SEO health independent of deploys. Once a week it crawls every page, logs the numbers to an Airtable base, and sends a Slack digest showing what improved, what slipped, and which pages have been trending down over time.
When to use it
Use it for the longer view that deploy-triggered watchers miss: gradual drift, third-party script bloat, and slow content rot. Marketing leads get a steady weekly pulse and a queryable history in Airtable to back up roadmap and cleanup decisions.
How it works
- 1A weekly schedule triggers the run.
- 2Firecrawl crawls the full landing-page list and captures Core Web Vitals plus meta-tag health for each.
- 3Each page's results are appended as dated rows in the Airtable tracker.
- 4A logic step computes week-over-week deltas and ranks pages by trend.
- 5A Slack digest summarizing wins, regressions, and watch-list pages is posted to the channel.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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