MARKETING

Weekly landing-page SEO baseline audit to Airtable

On a weekly schedule, crawls your full landing-page set, records Core Web Vitals and meta health into an Airtable tracker, and posts a Slack digest of the week-over-week trend.

CategoryMarketing
Enginesim
Difficultybeginner
Triggerschedule
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly schedule fires
  • ActionCrawl full landing-page setFirecrawl
  • ActionAppend dated rows to Airtable trackerAirtableAirtable
  • LogicCompute week-over-week deltas and trends
  • OutputPost weekly SEO digest to SlackSlack

What it does

Keeps a running history of landing-page SEO health independent of deploys. Once a week it crawls every page, logs the numbers to an Airtable base, and sends a Slack digest showing what improved, what slipped, and which pages have been trending down over time.

When to use it

Use it for the longer view that deploy-triggered watchers miss: gradual drift, third-party script bloat, and slow content rot. Marketing leads get a steady weekly pulse and a queryable history in Airtable to back up roadmap and cleanup decisions.

How it works

  1. 1A weekly schedule triggers the run.
  2. 2Firecrawl crawls the full landing-page list and captures Core Web Vitals plus meta-tag health for each.
  3. 3Each page's results are appended as dated rows in the Airtable tracker.
  4. 4A logic step computes week-over-week deltas and ranks pages by trend.
  5. 5A Slack digest summarizing wins, regressions, and watch-list pages is posted to the channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect FirecrawlCrawl, scrape, structured extract.
  2. 2
    Connect AirtableBases, tables, views, automations.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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